Dutch Retail Intelligence Platform NORM Spins Off as Independent Company

After 3.5 years of strong growth, NORM, the data and insight layer behind RetailMedia.One, is becoming a standalone platform to provide retailers and brands with granular measurement of retail media effectiveness, with plans to expand into the UK, Germany, France and Belgium.

HITAI Acquires Quell’s Motion Recognition Technology to Expand Sports Analytics Capabilities

London‑based movement‑intelligence platform HITAI bought the technology and intellectual property of YC‑backed fitness‑gaming studio Quell, adding its camera‑less, real‑time motion‑recognition tech to enhance HITAI’s sports video analytics platform.

Thuisbezorgd Founder Jitse Groen Backs Dutch Restaurant Tech Platform Butlaroo

Dutch tech startup Butlaroo, which provides a QR‑code based ordering and payment platform for restaurants, hotels and holiday parks, raised its first multi‑million euro funding round from Jitse Groen, the founder of Thuisbezorgd. The investment gives Groen a minority share and will be used to accelerate product development and European expansion.