Acquisition

Birmingham-based StudyStash acquired by Kortext in strategic edtech deal

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StudyStash, an AI‑driven adaptive learning platform founded by University of Birmingham alumni, has been acquired by UK‑based edtech leader Kortext. The deal, terms undisclosed, adds the platform to Kortext’s portfolio and expands its AI strategy across Europe, North America and other markets. StudyStash will continue operating as a distinct brand with its founders remaining in leadership roles, while the team relocates to Silicon Valley to grow its US presence.

Mistral Expands into Marketing Automation with €13 Million Pimento Acquisition

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French artificial‑intelligence startup Mistral, founded about 3.5 years ago, completed its third acquisition of the year by buying Pimento, a company that builds AI‑driven tools for creating and optimising high‑conversion online ads. The deal is valued at roughly €13 million. The acquisition signals Mistral’s shift from pure model development to offering a broader suite of business‑focused AI tools, following earlier purchases of infrastructure provider oyeb and industrial‑simulation firm Emmi AI. Earlier this week Mistral announced a €3 billion growth‑capital round.

Schneider Electric to acquire Bulgarian smart-home maker Shelly Group for €1.2 billion

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Shelly Group, a Sofia‑based provider of IoT and smart‑building solutions, is being acquired by French energy‑management giant Schneider Electric for about €1.2 billion. The deal, priced at €70 per share, aims to combine Shelly’s hardware‑software platform with Schneider’s global reach while preserving Shelly’s entrepreneurial culture.