Salesforce Acquires Berlin-Based Contentful to Strengthen Headless CMS Capabilities
Salesforce announced the acquisition of Berlin‑based Contentful, a developer‑focused headless CMS used by over 4,000 companies. Financial terms were not disclosed. The deal aims to embed Contentful’s API‑first platform into Salesforce’s Customer 360 suite and AI agents, enhancing its headless content capabilities. Existing investors in Contentful include Tiger Global, Base10 Partners, Tidemark, General Catalyst, Benchmark and Balderton Capital.