Veriff Research Reveals Americans Struggle to Detect Deepfakes, Exposing Identity Verification Vulnerabilities
Veriff conducted a survey with Kantar among 3,000 respondents in the US, UK, and Brazil revealing that Americans score only 0.07 on a deepfake detection scale (where 0 represents random guessing). The research shows only 63% of US adults are familiar with deepfakes compared to 74% in the UK and 67% in Brazil. Approximately 7% of users are overconfident in their ability to detect deepfakes while remaining inaccurate, creating a significant fraud vulnerability. The research emphasizes the need for automated, AI-powered identity verification systems rather than relying on human visual inspection alone.