Sameday, Romania’s leading courier service and part of the eMAG group, is preparing for an unprecedented surge in parcel volumes during the 2026 Black Friday campaign by substantially expanding its operational capacity and investing heavily in digital infrastructure.
The company expects to process over 925,000 parcels in a single day during Romania’s Black Friday 2026 event, marking a significant milestone for the logistics operator. To support this anticipated demand, Sameday has increased its overall sorting capacity by 20 percent through the establishment of new distribution hubs across the country.
Infrastructure and Technology Investment
The ambitious scaling comes backed by approximately 300 million lei, or roughly $6 million, in capital allocated during 2026. These funds are directed toward three primary areas: expanding the company’s network of logistics hubs, growing its easybox automated locker infrastructure, and developing artificial intelligence-powered technology solutions.
Among the technology initiatives are enhancements to the Sameday mobile application, improvements to SAMY—the company’s AI chatbot—and the rollout of additional digital tools designed to streamline customer interactions and delivery experiences. The investment reflects a strategic focus on combining traditional logistics capabilities with modern technological solutions.
“For us, Black Friday is not just about volumes and operational capacity, but about the trust millions of people place in us when they choose Sameday,” said Lucian Baltaru, speaking on behalf of the company. “We aim to become the most loved courier company in Romania and the region… we continuously invest in infrastructure, technology and people to make delivery simpler, more flexible and more predictable.”
Expanding Customer Convenience Options
The easybox network represents a key component of Sameday’s expansion strategy. These self-service parcel lockers provide customers with flexible pickup and drop-off options outside traditional business hours, addressing a growing consumer preference for autonomous delivery solutions. By expanding this network alongside traditional hub infrastructure, Sameday is positioning itself to accommodate diverse customer preferences during high-volume periods.
The 20 percent increase in sorting capacity directly addresses one of the primary operational bottlenecks that courier services face during peak seasons. The addition of new hubs enables the company to distribute processing loads more evenly across its network, potentially reducing delivery times and improving service reliability.
Broader Context
Sameday’s substantial investment and preparation for 2026 Black Friday reflects broader trends within the European logistics sector, where major players are increasingly combining infrastructure expansion with digital transformation initiatives. As e-commerce continues to drive parcel volume growth across the continent, Romanian companies like Sameday are emerging as significant players in the regional last-mile delivery landscape, competing on both operational scale and technological innovation to meet evolving customer expectations during peak shopping periods.