Swedish Beauty Retailer Lyko Launches 30-Minute Cosmetics Delivery via Wolt

Lyko now offers a 30‑minute delivery service for cosmetics and even sex toys via Wolt, turning beauty products into fast‑food‑style orders. The partnership was discussed with Lyko founder Rickard Lyko and Wolt’s Linda Fors, covering integration, margins, climate impact and the impulse‑driven buying behaviour.

Amsterdam Startup Exposes 40x Conversion Gap Between Premium and Low-Quality Website Placements

Spektre, an Amsterdam‑based startup, analysed 2,092 domains where garden‑furniture retailer Kees Smit advertised and found that high‑quality website placements can convert up to 40 times better than low‑quality ones, highlighting massive inefficiencies in programmatic advertising. The company will use the findings to create a new KPI for media quality and offer the dataset to advertisers and agencies.

DeepL partners with Harvey to provide specialised legal document translation services

German AI translation startup DeepL, valued at $2 billion, announced a partnership with US legal‑tech company Harvey to translate legal documents for lawyers worldwide. The deal gives DeepL a significant share of Harvey’s translation workload and underscores DeepL’s push into heavily regulated sectors such as legal, finance and life sciences.