Havas Acquires Dutch Sport-Marketing Agency SportVibes to Strengthen Benelux Presence
Havas has taken over the Dutch sport‑marketing firm SportVibes, bringing it into the Havas Play network. SportVibes, founded in 2003, is known for connecting fans with brands and organizing campaigns for major events such as the Olympic Games and Formula 1. The acquisition also includes Track Record, SportVibes’ digital commerce unit. The deal strengthens Havas Play’s position in sport, entertainment and cultural marketing across the Benelux region.