Wonderful Raises $550M Series C to Reach $5B Valuation Following European Relocation

Dutch AI platform Wonderful, a two‑year‑old startup that relocated from Israel to the Netherlands, raised $550 million in a Series C round led by Insight Partners, bringing its total capital raised to $800 million and valuing the company at $5 billion. The round included Salesforce and existing backers such as Index Ventures and Bessemer Venture Partners.

Belgian AI startup Backbone secures €4 million pre-seed funding to streamline food industry compliance

Backbone, a Belgian food‑industry software startup founded in 2025, secured €4 million in a pre‑seed round led by Pitchdrive. The funding will accelerate its AI‑driven platform that centralises quality and compliance data for food companies and supports its expansion into the UK and the Netherlands.

Romanian Startup Network One Distribution Establishes Western European Logistics Hub

Former eMAG CEO Iulian Stanciu is scaling his post‑eMAG venture, Network One Distribution, by establishing a local logistics presence in the Netherlands to serve its four appliance brands across Germany, Belgium and the Netherlands, marking a shift from a Romania‑centric export model to direct Western‑European stock and distribution.

Linehub Appoints Bart Zoetmulder as Group Director Sales to Drive International Expansion

Linehub, a European performance‑marketing network comprising brands such as Daisycon, Affiliprint and Sovendus, announced the hiring of Bart Zoetmulder as Group Director Sales. In his new role he will strengthen the commercial organisation, improve collaboration across the group’s labels and drive new‑business growth as the company targets €100 million in revenue within the next two to four years. The move reflects Linehub’s ambition to expand internationally and reduce reliance on large tech platforms.

Dutch Digital Publisher Reshift Digital Hands Leadership to New Management Team

Reshift Digital, a Dutch digital publishing group, announced that its four founders handed over day‑to‑day leadership to a new management team. Kevin van Oosteren and Remco de Graaf were appointed managing directors, with van Oosteren focusing on commerce and performance and de Graaf on innovation, AI and community. The outgoing founders will move to advisory and strategic roles.

Dutch Retail Intelligence Platform NORM Spins Off as Independent Company

After 3.5 years of strong growth, NORM, the data and insight layer behind RetailMedia.One, is becoming a standalone platform to provide retailers and brands with granular measurement of retail media effectiveness, with plans to expand into the UK, Germany, France and Belgium.

Dutch startup launches podcast analytics platform to standardise industry measurement

Peter Wiegman, known from Mediaonderzoek.nl and Het Media Loket, launched PodcastPortal, a Dutch platform that offers detailed analytics and comparable metrics for podcasts. The service addresses the lack of standardized measurement tools in the industry and has already partnered with B2B podcast De Boardroom and media platform Spreekbuis.