Model and Entrepreneur Lena Gercke Joins Berlin Startup Joy_ as Investor and Brand Ambassador
Joy_, a Berlin startup that sells a customizable “Zugutschein” voucher, has secured Lena Gercke as an investor and brand ambassador. The partnership aims to increase brand awareness via a TV campaign and further retail distribution. The company previously raised €350,000 from investor Janna Ensthaler in 2025 and targets €5 million in revenue by 2026.