Berlin Startup Merch my Day Reimagines Fan Merchandise With Everyday Wear
Berlin startup Merch my Day, founded by rapper Montez (Luca Montesinos) and former Pegador employee Justus Stroetmann, aims to reinvent fan merchandise by producing stylish, everyday clothing instead of typical concert T‑shirts. The venture is self‑funded and focuses on high‑quality, wearable merch.