Growth

Danish GoMore Acquires Getaround Europe to Create Continent’s Largest Peer-to-Peer Car-Sharing Platform

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Danish peer-to-peer car-sharing platform GoMore has acquired Getaround Europe, creating Europe’s largest P2P car-sharing platform with operations in 11 countries across Northern and Western Europe. The combined company has 5 million users, 70,000 active shared cars, and 1.5 million annual rentals. The acquisition is backed by prominent Danish investors and financing from EIFO and Nordea.

Portuguese AI Startup Anybrain Expands Anti-Cheat Platform Across Gaming Platforms With International Patent Portfolio

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Anybrain is a Portugal-based startup that uses AI and machine learning to detect cheating in multiplayer games and esports events through behavioral input analysis. The company analyzes how players interact with input devices (keyboard, mouse, gamepad, touchscreen) to identify abnormal or synthetic behavior patterns indicative of cheating. Founded in 2019 by André Pimenta Ribeiro, who has a PhD in AI, the company has secured patents in the US, Europe, and South Korea and is currently working with major AAA game studios.

Trade Republic Enlists Brad Pitt for Unconventional Marketing Campaign

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Trade Republic unveiled a new advertising campaign featuring Brad Pitt, where the Hollywood star sits silently in a dark room while voiceover describes the company’s services including free account with card, 2% interest rates, and ability to invest from one euro. Marketing experts estimate the campaign cost between 1-10 million euros based on comparable celebrity endorsement deals. Trade Republic has previously used other celebrities including rapper Luciano, entertainer Bruce Darnell, and actor Sky du Mont.