Rinda Venture Studio has officially launched operations across two Swedish cities, marking the entry of a new player into the Nordic venture building landscape. Based in both Malmö and Lund, the venture studio was founded by Caroline Josefsson, Victoria Sandberg, and David Everlöf, who bring combined experience in building and scaling technology companies.
The studio’s operational model distinguishes itself from traditional venture capital firms by taking on the role of co-founder rather than passive investor. This hands-on approach positions Rinda as an active participant in company building from inception, working directly alongside entrepreneurs to develop solutions addressing specific market problems.
Building Companies That Matter
According to Josefsson, the studio maintains clear criteria for the ventures it pursues. “The perfect case is someone with the right domain expertise and relentless drive, who has seen a real problem up close and has an idea for how to solve it,” she explains. “The solution is tech-driven, built on an app, platform, or other digital system, and has the potential to scale beyond the first market. We get in early, and we get in as co-founders, not as passive investors. And most importantly: it has to matter. We don’t build companies just to make money. We build companies that solve problems worth solving. Another key component? Having fun along the way.”
The venture studio’s philosophy reflects a growing trend among European venture builders who prioritize impact alongside financial returns. Rather than evaluating startups solely on market opportunity, Rinda emphasizes the importance of founding teams possessing deep industry knowledge combined with demonstrated commitment to solving genuine problems they have personally encountered.
Operational Partnership Model
The studio’s emphasis on becoming an operational co-founder indicates a commitment to providing more than capital. By embedding themselves within the founding teams, Rinda positions itself to contribute strategic guidance, operational expertise, and network access during critical early-stage phases when many startups face their greatest challenges.
This model has gained traction across Europe in recent years, with several successful venture studios demonstrating the viability of combining investment capital with hands-on operational support. The approach appeals particularly to entrepreneurs seeking partners who understand industry-specific challenges and can provide immediate value beyond funding.
Growing Nordic Ecosystem
The launch of Rinda Venture Studio adds to the expanding network of venture builders operating across Scandinavia. Sweden’s startup ecosystem, centered around hubs like Stockholm, Gothenburg, and increasingly the Malmö-Lund region, continues attracting entrepreneurs and investors focused on building sustainable technology companies. The dual-city presence suggests confidence in the regional talent pool and market opportunities spanning both locations.
As European venture studios continue to evolve and establish themselves as distinct players within the investment landscape, models prioritizing operational partnership and meaningful problem-solving represent an increasingly viable alternative to traditional venture capital structures.