Linehub, a European performance-marketing network operating multiple established brands, has announced the appointment of Bart Zoetmulder as Group Director Sales. In this newly created role, Zoetmulder will take charge of international sales operations across the collective’s portfolio of companies.
The Dutch-based performance-marketing group, which encompasses brands including Daisycon, Affiliprint, and Sovendus, has positioned the hire as a strategic move to strengthen its commercial organisation during a critical growth phase. Zoetmulder’s appointment comes as Linehub sets an ambitious target to achieve €100 million in revenue within the next two to four years.
Driving Collaboration Across Group Labels
According to Linehub, Zoetmulder’s mandate extends beyond traditional sales leadership. His responsibilities will encompass improving collaboration across the group’s separate operating labels while simultaneously identifying and capturing new business opportunities. This coordination function reflects a key operational challenge for multi-brand collectives seeking to present unified value propositions to clients while maintaining individual brand identities.
“The technology within the group stands like a house. The core of my work lies in improving collaboration across and between the labels and responding to client demand,” Zoetmulder said in a statement provided by the company.
Supporting Platform Independence Goals
The appointment also signals Linehub’s broader strategic ambition to reduce the collective’s dependency on major technology platforms. As digital marketing increasingly concentrates within large tech ecosystems, independent performance-marketing networks are seeking to establish themselves as viable alternatives offering greater control and flexibility to advertisers and publishers.
By consolidating sales efforts under a single leadership structure, Linehub aims to present a more cohesive offering to prospective clients while leveraging the specialised capabilities embedded within each operating brand. The move suggests the company believes there remains significant market demand for platform-independent marketing solutions.
European Market Dynamics
Linehub’s expansion ambitions reflect broader trends within the European startup ecosystem, where independent martech and performance-marketing solutions continue to attract investment and attention. As regulatory scrutiny of major technology platforms intensifies across the continent, businesses increasingly seek alternative partners for managing advertising spend and customer acquisition.
The appointment of an experienced sales executive to a newly created group-level position indicates Linehub views the coming years as a period requiring aggressive expansion rather than consolidation. The company’s multi-brand structure allows it to serve different market segments and client profiles, potentially providing greater resilience than single-brand competitors.
The Dutch performance-marketing sector remains a significant hub within Europe’s broader digital marketing infrastructure, with several established players based in the Netherlands. Zoetmulder’s hiring underscores how established collectives continue to compete for market share against both incumbent platforms and emerging challengers in an increasingly fragmented landscape.