Sevio, a Romanian advertising technology company established in 2014, has introduced its Marketplace platform to the Romanian market, offering a centralized solution for purchasing digital advertising inventory across thousands of publishers.
The platform represents a significant shift in how advertisers and agencies approach media buying in Romania. Rather than managing separate negotiations with individual publishers, the Marketplace aggregates more than 4,000 promotional offers from over 2,000 local and international publishers, presenting them in a unified interface where buyers can compare advertising formats, pricing and audience metrics side by side.
Simplifying the Media Buying Process
The traditional workflow for securing advertising placements has long involved multiple stages of coordination. Tiberiu Stingaciu, a representative from the company, explained the complexity of current practices: “For an advertiser, the media kit is only the starting point. It is followed by request for proposals, negotiations and separate discussions with each publication. With the Marketplace we want to shorten and clarify the path from choosing the publisher to publishing the campaign.”
The Marketplace addresses these inefficiencies by consolidating the discovery and comparison phase into a single platform, reducing the time advertisers spend on email exchanges and manual research.
AI-Powered Campaign Planning
Beyond inventory aggregation, the platform includes an AI agent designed to automate media plan creation. The system allows advertisers to input their campaign objectives through conversational prompts, after which the AI generates customized media plans tailored to those specific goals. This feature aims to reduce manual planning work and accelerate the campaign development process for brands and agencies.
The Iași-based startup has also established connections between Romanian advertisers and international publishers, including notable platforms such as Blockchain.com and CoinMarketCap. This international dimension extends the reach of local advertisers beyond the Romanian market while providing global publishers with access to Romanian advertising budgets.
European Context
Sevio’s marketplace launch reflects broader trends within the European ad-tech sector, where automation and consolidation are reshaping how digital advertising inventory is bought and sold. The region has seen increasing interest in platforms that reduce friction in programmatic advertising workflows, particularly for small and medium-sized agencies that lack dedicated media buying teams.
The company’s focus on AI-assisted media planning aligns with wider adoption of artificial intelligence across European marketing technology platforms. As advertisers seek efficiency gains and cost reductions, solutions that streamline traditionally manual processes have gained traction across the continent.
The launch in Romania also demonstrates the continued development of ad-tech infrastructure in Central and Eastern European markets, an area that has attracted growing attention from both local entrepreneurs and international investors seeking to address underserved regional needs.