Zoofabriken

Breakits’ Julia Lundin summarises the latest Swedish e‑commerce news, covering Ideal of Sweden’s brand refresh, Lis Bonne Atelier’s financial strain and the bitter crash of Zoofabriken which filed for bankruptcy.

Zoofabriken, a Swedish online pet‑supplies retailer linked to Samuel Wennberg, has applied for bankruptcy due to delivery failures and customer dissatisfaction.