UK Fashion Tech Platform Whering Secures $7 Million in Seed Funding From eBay Ventures and Google

Whering, a UK-based digital wardrobe platform, has secured $7 million in seed funding led by eBay Ventures and Google AI Futures Fund. The company, founded in 2021, enables users to digitize their wardrobes, plan outfits, and promote circular fashion. The funding will support AI-driven features like personalized outfit recommendations and virtual try-ons, as well as expansion of resale integrations.