European Fintech Shifts Focus: From Banking Apps to Integrated Financial Operating Systems for SMEs
The article explores a new wave of European fintech companies moving beyond sleek user interfaces to build integrated financial operating systems for small and medium-sized businesses. Wamo, founded in 2021, exemplifies this shift by focusing on connecting banking, invoicing, payroll, and other financial tools into one seamless platform. The company aims to reach 100,000 companies across Europe and €50m ARR by 2027, leveraging AI for underwriting, risk assessment, and personalized services rather than using AI merely as a chatbot feature.