Italian Women’s Volleyball League Launches Spike Media to Capitalize on Growing Sports Entertainment Market
The article discusses the potential of the women’s sport market and highlights the creation of Spike Media, a new venture launched in 2025 by the Italian Women’s Volleyball League together with NJF Holdings. The newco aims to transform media rights into a direct commercial operation, achieving over two billion views and 61.5 million interactions, and doubling commercial revenue in its first year.