Spektre

Spektre, an Amsterdam‑based startup, analysed 2,092 domains where garden‑furniture retailer Kees Smit advertised and found that high‑quality website placements can convert up to 40 times better than low‑quality ones, highlighting massive inefficiencies in programmatic advertising. The company will use the findings to create a new KPI for media quality and offer the dataset to advertisers and agencies.