UK Startup Souk Secures $1.6M in Pre-Seed Funding to Expand AI-Powered Partner Management Platform

UK‑based B2B software startup Souk secured $1.6 million in pre‑seed financing led by Sure Valley Ventures, with participation from Antler, Fuel Ventures and angel investors. The funds will be used to advance its AI Partner Manager, Coco, which automates partner lifecycle tasks and aims to reactivate dormant B2B relationships into revenue streams.