London Payments Platform Primer Secures $100m Series C to Expand AI Capabilities and US Market Presence
London-based payments infrastructure provider Primer raised $100m in Series C funding led by Sofina. The company, founded in 2020 by ex-PayPal employees, provides a platform allowing large e-commerce merchants to connect their entire payments stack and manage multiple payment service providers. Primer will use the funding to expand AI capabilities of its Primer Companion agent and accelerate US expansion, targeting US revenue to exceed one-third of total business by 2028.