Mistral Expands into Marketing Automation with €13 Million Pimento Acquisition
French artificial‑intelligence startup Mistral, founded about 3.5 years ago, completed its third acquisition of the year by buying Pimento, a company that builds AI‑driven tools for creating and optimising high‑conversion online ads. The deal is valued at roughly €13 million. The acquisition signals Mistral’s shift from pure model development to offering a broader suite of business‑focused AI tools, following earlier purchases of infrastructure provider oyeb and industrial‑simulation firm Emmi AI. Earlier this week Mistral announced a €3 billion growth‑capital round.