Swedish Beauty Retailer Lyko Launches 30-Minute Cosmetics Delivery via Wolt

Lyko now offers a 30‑minute delivery service for cosmetics and even sex toys via Wolt, turning beauty products into fast‑food‑style orders. The partnership was discussed with Lyko founder Rickard Lyko and Wolt’s Linda Fors, covering integration, margins, climate impact and the impulse‑driven buying behaviour.