Autentic AI, a Spanish startup developing artificial intelligence-powered market research capabilities, has raised €1.5 million ($1.6 million) in pre-seed funding to accelerate its platform development and expand its network of research participants.
The funding round was led by Baobab Ventures, with participation from Lanai Ventures, Acurio Ventures, and Masia VC. The capital injection marks a significant milestone for the company as it looks to transform how enterprises conduct consumer research and gather market insights.
Automating the Research Interview Process
Autentic AI has developed a platform that leverages artificial intelligence to conduct simultaneous interviews with hundreds of consumers, substantially reducing the time and cost associated with traditional market research methodologies. The startup’s core technology focuses on automating the interview process itself, allowing researchers to concentrate on analyzing and interpreting findings rather than conducting time-consuming participant interactions.
The company plans to deploy the fresh capital toward two primary objectives: further automating its research process and developing a proprietary network of verified consumers and industry experts who can participate in studies on demand.
A Faster Path to Market Insights
The market research industry has long struggled with extended timelines and high costs that can render findings outdated before they reach decision-makers. Autentic AI’s approach directly addresses this friction point.
“When a study costs €100,000 and takes three months, companies cannot run one every time they need an answer,” explained Dani Diestre, Co-founder and Co-CEO of Autentic AI. “By the time the findings arrive, the market may have moved on. The real cost is making important decisions without hearing from customers. At Autentic, AI conducts the interviews and researchers interpret what the answers mean. We want research to be something companies can do every week.”
This vision represents a significant departure from conventional market research practices, which typically operate on quarterly or annual research cycles due to resource constraints and logistical complexity.
Broader European AI and Research Technology Trends
The investment in Autentic AI reflects growing investor confidence in European startups applying artificial intelligence to enterprise software challenges, particularly in spaces where automation can unlock substantial productivity gains. The Spanish startup ecosystem has demonstrated increasing maturity in attracting international venture capital, particularly for companies addressing business intelligence and data analytics use cases.
Autentic AI joins a growing cohort of European technology companies reimagining traditional business processes through AI integration. As organizations worldwide seek to respond more dynamically to market conditions, platforms that compress research cycles from months to weeks address a genuine market need. The funding will position the startup to compete in this expanding category while building the infrastructure required to scale its participant network across European markets.