Preview, a Serbian artificial intelligence startup focused on video generation, has raised $12 million in seed funding. The round was led by venture capital firm Sequoia, with participation from The General Partnership and private investor Badrul Farooqi.
The platform, created by Serbian founders Stefan Fejes and Veljko Tornjanski, addresses a growing market need for accessible video production tools powered by generative AI. Preview enables teams to generate cinematic videos collaboratively, combining traditional video timeline interfaces with an infinite canvas for managing creative assets.
Technology and Features
The platform distinguishes itself through its multiplayer collaborative workspace, which allows teams to work simultaneously on video projects. Users can generate content using various AI models while maintaining detailed tracking of individual elements such as characters, locations, and props. Preview also provides complete recordings of how each asset was created, offering transparency into the generative process.
According to Sequoia’s assessment of the platform: “Preview combines a video timeline with an infinite canvas for idea in a single multiplayer collaborative workspace. Teams can generate with any model and track each character, location and prop, with full recordings of how each asset was created.”
This feature set positions Preview among an emerging category of AI-native video creation tools designed for professional and collaborative use rather than individual creators.
Market Positioning
The investment reflects growing investor confidence in AI-powered creative tools, particularly those targeting teams and enterprises rather than consumer audiences. Video content creation has become increasingly central to marketing, communications, and content strategies across industries, making tools that streamline production workflows attractive to venture investors.
Preview’s combination of generative capabilities with collaborative features suggests the founders are targeting professional teams that need to coordinate on video projects, rather than competing directly with consumer-focused video editing platforms or consumer AI content generators.
European AI Innovation
The funding round underscores Serbia’s emerging position within Europe’s artificial intelligence and startup ecosystem. While the region has historically been known for software development and engineering talent, Serbian founders have increasingly attracted capital for AI-focused ventures in recent years. This seed round represents significant validation for the country’s capacity to produce founders capable of attracting top-tier venture capital.
Sequoia’s decision to lead the round brings the firm’s network and expertise to a European startup, potentially signaling increased attention to AI infrastructure and creative tools emerging from outside traditional Western European tech hubs. The involvement of The General Partnership and Badrul Farooqi diversifies the investor base, combining institutional and individual investment perspectives.
The $12 million seed valuation suggests investors see substantial market potential in collaborative AI video generation tools. As enterprises increasingly explore AI integration across their workflows, platforms enabling teams to harness generative capabilities efficiently may find receptive markets across Europe and beyond.