Search On Media Group has announced the upcoming We Make Future 2026 event, positioning Bologna as a major hub for innovation across Europe. The three-day gathering will take place in the northern Italian city from June 24-26, 2026, drawing an expected record number of participants from across the globe.
Record-Breaking Scale
The event is shaping up to be the largest iteration yet, with organizers confirming the participation of over 800 exhibitors from around the world. The conference will feature 20 international pavilions, reflecting strong international interest in the initiative. According to Cosmano Lombardo, a key figure involved in the event’s organization, the occasion represents a significant moment for Italy’s innovation landscape. “In questa tre giorni, dal 24 al 26 giugno, l’Italia e Bologna diventeranno capitale dell’innovazione: sarà un’edizione record, con oltre 800 espositori da tutto il mondo,” Lombardo stated, emphasizing how the three-day event will position both Italy and Bologna as capitals of innovation, with participation from exhibitors worldwide.
Growing European Innovation Events
We Make Future 2026 arrives at a time when major European cities are increasingly competing to host significant technology and innovation conferences. Bologna’s selection as the venue reflects the city’s growing prominence within the continental startup and innovation ecosystem. The event’s international pavilion component suggests a structured approach to showcasing innovations across different geographic regions and sectors.
The announcement of such a large-scale event in Italy underscores the country’s efforts to strengthen its position within Europe’s broader innovation landscape. Italian startups and technology companies have been gaining visibility in recent years, and hosting events of this magnitude provides networking opportunities and visibility for both local and international participants.
Broader Context
The We Make Future initiative represents part of a broader trend in which European cities leverage large-scale conferences and exhibitions to attract talent, investment, and international attention to their innovation ecosystems. Italy, while strong in certain sectors, has historically trailed other European nations in startup funding volumes. Events like We Make Future 2026 serve as platforms to bridge this gap by creating spaces where entrepreneurs, investors, and corporate decision-makers can connect.
The focus on international pavilions suggests organizers recognize the importance of cross-border collaboration and knowledge exchange. With over 800 exhibitors expected, the event will likely serve as a barometer for innovation trends across multiple sectors and regions, offering insights into where European entrepreneurs and companies are directing their focus and resources.
As preparations continue for the June 2026 event, We Make Future demonstrates how regional cities outside traditional tech hubs like London, Berlin, and Amsterdam are positioning themselves as viable destinations for innovation-focused gatherings.