London-based AI performance marketing platform Searchable secures €11.9 million Series A funding

Searchable, a London-based artificial intelligence platform focused on performance marketing, has raised €11.9 million ($14 million) in Series A funding led by venture capital firm Headline. The round values the company at €72.1 million, bringing its total funding to €15.3 million since inception.

The funding will support acceleration of product development across Searchable’s execution engine while the company pursues geographic expansion into the United States and United Kingdom markets. The announcement comes just months after Searchable’s January 2025 launch, positioning the startup at the intersection of artificial intelligence adoption and digital marketing transformation.

Capturing intent through AI search

Searchable addresses an emerging gap in how brands approach visibility as search behavior fundamentally shifts toward AI-powered platforms. The company’s core offering enables enterprises to understand, track and measure their presence across AI-led search engines including ChatGPT and other large language models.

According to founder Chris Donnelly, the performance differential is striking. “Search is going through a once‑in‑a‑generation reset. When an AI assistant recommends your brand, customers arrive with more intent, more trust and a shorter path to purchase. Based on our own data customers are converting at 3x higher when they arrive from ChatGPT and other LLMs,” Donnelly said.

This conversion uplift underscores why enterprise clients are turning to dedicated platforms to manage their AI search presence. Rather than relying on traditional search engine optimization tactics developed for keyword-based systems, brands require new tools tailored to how AI assistants surface recommendations and rank information sources.

Rapid traction among enterprise clients

Despite its recent launch, Searchable has demonstrated notable commercial momentum. The company reached €2.2 million in annual recurring revenue while already serving major enterprise clients across various sectors. This early adoption suggests genuine demand among established brands concerned about visibility in an AI-dominated search landscape.

The platform’s timing proves advantageous as companies increasingly recognize the business implications of AI search adoption. With generative AI chatbots becoming primary research tools for consumers, brands face pressure to understand how they appear within these systems and optimize their positioning accordingly.

Broader ecosystem implications

Searchable’s funding round reflects wider European venture capital confidence in AI-focused startups addressing nascent market opportunities. As AI search maturity increases, supporting technologies and services—from attribution platforms to optimization tools—are attracting investor backing alongside the foundation models themselves.

The UK startup’s expansion into American markets follows a familiar pattern for successful European AI companies, though UK-based founders continue leveraging home market advantages in securing early institutional backing. Headline’s participation in this round adds to a growing category of venture firms focused on artificial intelligence and machine learning investments across the continent.

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