HelloPrint, the Rotterdam-based online printing platform, has reported substantial financial progress in 2025, with revenue approaching 80 million euros and a 21% increase in operational profit. The milestone reflects the company’s ongoing digital transformation strategy centered on artificial intelligence and automation across its European operations.
The Dutch print-on-demand company, which was founded in 2013, has simultaneously announced a share buyback program targeting early investors, signaling confidence in its financial trajectory. The capital return represents a notable moment for shareholders including Bregal Unternehmenskapital, Project A Ventures, and co-founder Gert-Jan Munneke, who backed the company in its earlier stages.
Efficiency Gains Through Technology Investment
HelloPrint’s financial gains come on the back of substantial investments in artificial intelligence-driven digitalization and automation. The company has undertaken a comprehensive rebuilding of its e-commerce stack, restructured supply chain operations, and transformed internal processes to enhance efficiency. These efforts appear to be yielding measurable results as the company scales across a broader geographic footprint.
“We doen nu veel meer met veel minder. We zijn actief in meer landen, hebben meer klanten en draaien een veel hogere omzet dan drie jaar geleden,” said Hans Scheffer, CEO and co-founder. The statement underscores HelloPrint’s ability to expand its operations and customer base while simultaneously improving operational efficiency—a combination that remains challenging for many growth-stage companies.
Scaling Across Europe
The company currently operates across 14 countries with a workforce of 160 employees, serving approximately 700,000 customers through its digital platform. The expansion demonstrates successful market penetration throughout the European region, where demand for digitalized print services continues to evolve as businesses adapt to hybrid operational models.
HelloPrint’s business model capitalizes on the ongoing shift toward online procurement of customized print materials. Small and medium-sized enterprises, in particular, have increasingly adopted digital ordering platforms for marketing collateral, packaging, and promotional materials, creating a sizable addressable market across the continent.
Context for European Print Tech
HelloPrint’s performance arrives as the broader European print technology and e-commerce sectors continue experiencing consolidation and digital transformation. The company’s emphasis on AI-driven efficiency gains reflects a wider industry trend toward automation and process optimization, particularly among platforms serving SME customers who lack in-house print procurement expertise.
The company’s ability to generate operational profit growth while simultaneously returning capital to investors contrasts with other growth-stage European technology companies that have prioritized reinvestment or pursued aggressive expansion strategies. HelloPrint’s approach suggests that the European print-on-demand market has matured sufficiently to support both scaling operations and shareholder returns, positioning the platform as a notable case study in sustainable growth within the continent’s e-commerce sector.