Marco Bianchi 
The article discusses an interview with Rico Stuijt from Just Eat Takeaway about marketing measurement and attribution, highlighting the importance of incrementality testing over traditional attribution models.
Salutequità, Ail, and Apfiaco are urging the Italian Ministry of Health to include chronic conditions such as psoriasis and hematological neoplasms in the National Chronicity Plan to improve patient care and reduce hospital congestion
Cuore launches new product, Fette croccanti, and marketing campaign featuring Gianmarco Tamberi
Albert Heijn expands AI applications for customers and employees, including social shopping, recipe suggestions, and AI agents
Volteum raises €2.5M to power EV and mixed fleet operations
Intesa SanPaolo made an offer to acquire Monte dei Paschi di Siena (Mps) and its subsidiaries, aiming to strengthen its position in the Italian banking market
Creator Fund, a UK-based pre-seed venture capital firm, has closed its first European fund at $56 million to back scientific founders in deep tech sectors
The Fondazione Symbola’s summer seminar will focus on topics such as Italian quality, sustainability, innovation, and well-being, with over 100 speakers and 20 hours of debate.
Ubtech, a Chinese humanoid robot producer, chooses Italy as its entry point into Europe. The company plans to launch a significant pilot project in Italy, collaborating with Italian automakers, universities, healthcare institutions, and telecom operators.
LaSintesi.online launched a new video news program called Videogiornale, which will be available 24/7 with 24 editions per day. The program will be hosted by an avatar of the company’s director, Rocco Casalino.