Hellen’s Rock, the family office of Romanian entrepreneur Sacha Dragic, has appointed Jurica Novak as President of its Board of Directors, signalling a strategic expansion of its investment operations and governance structure.
Novak, a former partner at McKinsey & Company, brings extensive experience in corporate strategy and organizational development to the role. Beyond his responsibilities at Hellen’s Rock, Novak will also serve as an observer on the board of Super Technologies, the holding company that encompasses the betting operator Superbet and counts Blackstone among its backers.
Expanding Strategic Leadership
The appointment reflects Dragic’s commitment to professionalizing the family office’s leadership while maintaining its investment philosophy. Hellen’s Rock manages a diversified portfolio exceeding €1 billion, spanning technology, entertainment, financial services and other growth-oriented sectors across Europe.
“I built Hellen’s Rock on a simple conviction: patient capital, strong leadership and strategic perspective generate value that multiplies over time,” Dragic stated regarding the appointment. The addition of Novak’s governance expertise aligns with this philosophy, bringing structured strategic oversight to the portfolio’s management.
Novak’s background in strategy consulting positions him to guide Hellen’s Rock through the complexities of managing a substantial cross-sector investment portfolio. His dual role—combining direct governance responsibility at the family office with board observation duties at Super Technologies—suggests a coordinated approach to value creation across the group’s holdings.
Portfolio Diversification Strategy
The breadth of Hellen’s Rock’s investment approach reflects a deliberate strategy to identify growth opportunities across multiple industries rather than concentrating capital in a single sector. This diversification has enabled the family office to navigate varying market conditions while maintaining exposure to high-growth areas.
The family office’s involvement in Super Technologies demonstrates its commitment to supporting established platforms with significant scale. Superbet’s position as a notable betting operator backed by institutional capital like Blackstone indicates the sophistication of investments within the portfolio.
European Family Office Landscape
Hellen’s Rock’s evolution mirrors broader trends in the European family office sector, where professional management structures increasingly complement founder-led decision-making. The appointment of experienced external leaders to governance positions has become standard practice among substantial European family offices seeking to formalize operations while preserving investment theses and founder vision.
Dragic’s family office model—combining patient capital deployment with strategic oversight—reflects a maturing approach to private wealth management on the continent. As European entrepreneurs generate significant capital through exits and operational successes, the professionalization of their investment vehicles continues to accelerate, creating opportunities for seasoned executives to guide portfolio development and strategic initiatives.