The rebranding of MindSpa.com as “Beginning: Sleep & Meditation” follows years of trademark proceedings, app-store complaints and the bankruptcy of the Estonian company behind the competing service.
After almost six years of legal disputes and persistent consumer confusion, the name Mindspa is returning to the company that introduced it to the mental-health app market at the beginning of 2020.
On 3 August 2026, the competing application previously known as Synctuition and later MindSpa.com released an update renaming itself “Beginning: Sleep & Meditation.”
For Mind Solutions Ltd, the company behind the original Mindspa platform, the change represents a significant milestone in a dispute that began only months after its own launch.
The original Mindspa
Mindspa is a digital self-therapy and mental-health education platform offering structured psychology courses, therapeutic journaling, coping exercises, guided meditations, educational articles and other self-help resources. Its principal platform is the Mindspa mobile application, supported by ebooks, digital workbooks, online content and a substantial social-media presence.
Mind Solutions filed its first European Union and UK trademark applications for MINDSPA on 30 December 2019, for goods and services in Classes 9 and 41, including information-technology products and educational services. The company then launched its app in January 2020.
The dispute began later that year, when the Estonian developer Synctuition OÜ started using “Mindspa” in advertising for its own mental health and meditation application.
According to the chronology documented by Mind Solutions, the company contacted Synctuition in September 2020 and asked it to stop using the name. Synctuition ignored the request, and just four days later, applied to register MINDSPA and SYNCTUITION MINDSPA as European Union trademarks.
Repeated setbacks before the intellectual-property offices
Mind Solutions opposed those applications. In February 2023, the EUIPO Board of Appeal upheld the opposition and rejected the competing applications for relevant goods and services, including areas central to the dispute such as mobile applications and education.
Mindspa OÜ, as Synctuition had by then renamed itself, challenged the decisions before the General Court of the European Union. The official court records identify Mind Solutions as the holder of the earlier right and confirm that the EUIPO had rejected applications for both MINDSPA and SYNCTUITION MINDSPA following opposition proceedings.
The Estonian developer nevertheless completed its consumer-facing rebrand from Synctuition to MindSpa in March 2023.
A further setback followed in the United Kingdom. In April 2025, the UKIPO partially invalidated the company’s MINDSPA.COM trademark registration across a substantial range of relevant goods and services. The decision covered, among other areas, mobile apps, software, audio recordings and education-related services.
The UKIPO found that MINDSPA and MINDSPA.COM were visually, aurally and conceptually highly similar. For identical or similar goods and services, it found a likelihood of both direct and indirect confusion, concluding that consumers could perceive MINDSPA.COM as an online version, sub-brand or extension of the earlier MINDSPA mark.
The decision did not uphold every argument advanced by Mind Solutions, but on the central question of consumer confusion in commercially relevant categories, Mind Solutions prevailed.
Apple acted; Google declined
The dispute also exposed markedly different approaches by the two principal mobile-app marketplaces.
According to correspondence retained by Mind Solutions, Apple restricted the competing application in the European App Store, and later in the United Kingdom, Ukraine, Mexico, Belarus, Armenia, Turkey and Kazakhstan after reviewing the trademark decisions and supporting evidence.
Google took a different position.
Mind Solutions says it first notified Google of the dispute in March 2023, supplying the EUIPO decisions. It later added the UKIPO ruling and more than 60 documented examples of consumers confusing the two applications or contacting the wrong company.
Despite that evidence, Google continued distributing the competing app through Google Play. The company’s stated position, according to Mind Solutions, was that it would not intervene without a court order against the developer.
Essentially allowing the disputed branding to remain commercially available through the Android ecosystem for years after Google had received detailed notice of the conflict.
The contrast became increasingly difficult to ignore: Apple had acted on essentially the same underlying dispute, while Google continued to provide distribution and potentially payment, advertising and monetisation services.
Even as the Apple listing changed to Beginning, Google Play was still displaying the application as MindSpa.com at the time of publication, suggesting that the change had either not yet reached Google’s store or had not fully propagated across territories.
From rapid growth to bankruptcy
The trademark battle unfolded against a dramatic reversal in the Estonian company’s financial position.
Synctuition had once described itself as one of Europe’s highest-grossing meditation apps. Its own promotional material reported rapid revenue growth and a large international audience.
By January 2026, however, OÜ Mindspa had been declared bankrupt by the Harju County Court in Tallinn. Estonian corporate records confirm that the business was formerly named OÜ Synctuition and that a bankruptcy trustee was appointed.
The publicly available bankruptcy notice confirms that the company’s total liabilities are close to €8 million. Notably, the founders’ other companies are also struggling.
The case offers a cautionary lesson: aggressive expansion into another company’s established brand can create years of litigation, consumer confusion and commercial risk, even when the strategy initially appears profitable.
The dispute may now move to Google
The rival app’s rebranding closes one major chapter, but it may not end the broader case.
Mind Solutions is now examining whether Google can be pursued for continuing to distribute and monetise the application after receiving detailed notice of the trademark dispute. The central legal question is whether Google remained a neutral intermediary or became sufficiently involved, through promotion, distribution, payments or continued support after notice, to face intermediary or direct trademark liability.
The timing is notable. On 23 July 2026, the European Commission fined Google €890 million in two Digital Markets Act decisions: €460 million for favouring its own services in Google Search and €430 million for restricting app developers’ ability to direct users to alternative purchasing channels outside Google Play. The Commission ordered Google to end the infringements. Earlier in July, the EU ordered Google to pay nearly $2 billion to Klarna’s Pricerunner unit for abuse of its dominant position in the comparison shopping services market.
These judgments concerned competition law rather than trademarks, but reinforce the increasing scrutiny applied to Google’s control over the Android and Search ecosystems.
For the original Mindspa, the renaming of its rival is a long-awaited vindication. Yet after six years of legal effort, the final question may no longer concern only who has the right to use the name. It may concern whether the platform that allowed the conflict to continue should also be held accountable.