Shiplog, a Paris-based startup, has secured approximately $1 million in pre-seed funding to develop an AI-powered platform designed to help B2B SaaS companies manage customer relationships and drive expansion. The round was led by Kima Ventures, with participation from Project Europe, Purple, No Label Ventures, 100IN, and Station F Fund.
The company is building Ada, an AI agent that delivers real-time, hyper-personalised customer intelligence to B2B SaaS firms. The platform aims to automate customer lifecycle management by providing actionable insights that enable companies to better understand and engage their client base.
Addressing a Critical Gap in Customer Engagement
The funding will support product development, AI model training, and integration capabilities with existing CRM and marketing platforms. Shiplog also plans to use the capital for go-to-market activities as it seeks to establish itself in the competitive customer intelligence space.
According to Khushi Mehta, “Personalisation has become the holy grail of modern marketing.” This observation underscores the challenge that many B2B SaaS companies face when attempting to scale personalised customer experiences across their operations. Traditional approaches often struggle to maintain relevance as customer bases grow, creating demand for automated solutions that can deliver context-specific insights at scale.
Capitalising on Market Momentum
The raise reflects growing investor interest in customer intelligence platforms within Europe’s startup ecosystem. B2B SaaS companies increasingly recognise that understanding customer behaviour, expansion potential, and churn risk requires sophisticated data analysis and AI-driven insights. Shiplog’s focus on this intersection positions it within a broader wave of startups tackling operational challenges faced by software-as-a-service providers.
The diverse investor syndicate backing Shiplog demonstrates confidence from both established venture firms and specialised funds focused on European technology. Kima Ventures, known for supporting early-stage European founders, leads the round, while the inclusion of Project Europe and Station F Fund reflects support from investors with deep roots in the French tech ecosystem.
European Context
Shiplog’s funding round contributes to Paris’s ongoing development as a significant hub for B2B software startups. The city has attracted substantial venture capital in recent years, supporting companies across various software categories. The involvement of multiple investors from different segments of the funding landscape indicates that the customer intelligence and lifecycle automation space continues to attract attention from venture backers seeking exposure to enterprise software solutions with clear market demand.
With this capital in place, Shiplog will now focus on refining its AI capabilities and building partnerships that allow its platform to integrate seamlessly into existing customer technology stacks. The company’s success will depend on demonstrating how AI-driven customer intelligence can tangibly improve retention, expansion, and revenue outcomes for its B2B SaaS clients.