Untold, Romania’s prominent music festival brand, has announced a significant funding round targeting over 9 million EUR through the equity crowdfunding platform SeedBlink. The capital raise represents a milestone moment for the consumer entertainment company as it transitions from a domestically-focused operation to an internationally-scaled entertainment group.
The funding initiative comes at a pivotal juncture for Untold, which has established itself as one of Europe’s most successful music festivals over the past decade. With the fresh capital secured, the company plans to accelerate its geographic expansion, bringing its festival concept to new markets across Latin America and other strategic regions worldwide.
International Expansion Plans
The roadmap for international growth is ambitious and clearly defined. Untold has set its sights on launching festivals in Colombia by 2027, marking its entry into the Latin American market. This expansion represents a significant diversification from the company’s current operations, which have been primarily centered in Romania and select European locations.
According to Bogdan Buta, Founder and CEO of Untold Universe, the funding round represents a critical transition for the organization. “Untold has demonstrated that a brand created in Romania can compete at the highest level globally. Today we enter a new phase, building an international entertainment group and offering our long-time supporters the opportunity to actively participate in this growth and success story,” Buta stated.
Path to Unicorn Status
The company has publicly stated its aspiration to achieve unicorn status—reaching a valuation of 1 billion USD. This objective places Untold among a select group of Eastern European companies pursuing such valuations and underscores the ambitions of Romania’s startup ecosystem to produce globally-competitive enterprises.
The decision to conduct the funding round through SeedBlink, a crowdfunding platform specializing in early and growth-stage investments, suggests Untold is keen on maintaining community participation in its journey. This approach allows existing supporters and new investors to contribute directly to the company’s expansion efforts.
The entertainment and events sector has increasingly attracted venture capital attention across Europe, with investors recognizing the potential for scalable experiences and digital-first engagement models. Untold’s ability to raise substantial capital reflects growing confidence in the company’s business model and execution capabilities.
As European startups continue to mature and seek international expansion, cases like Untold demonstrate the region’s capacity to produce consumer brands with genuine global appeal. The festival’s success in Romania has created a template that the company believes can be replicated across different continents, provided adequate capital and local market expertise are available. The next phase of Untold’s development will test whether festival experiences can transcend cultural boundaries and establish a truly international entertainment empire.