Swedish startup EcomID, which operates without a dedicated sales team and serves over 60 brands and 20 million monthly users, has completed a seed round of about 160 million Swedish crowns, bringing in notable backers like Stadium and actor Leonardo DiCaprio.
Swedish entrepreneurs Andreas Willgert and Robin Bartholdson have launched the AI‑focused startup Cofactor, which immediately attracted 13 million SEK in backing from major investors and retail leaders.
Solace Care, a Swedish startup that simplifies handling practical matters after a death, grew to 25,000 users in a year and is now raising more than 23 million SEK to roll out its service across Europe.
Breakits’ Julia Lundin summarises the latest Swedish e‑commerce news, covering Ideal of Sweden’s brand refresh, Lis Bonne Atelier’s financial strain and the bitter crash of Zoofabriken which filed for bankruptcy.
Fabian Haglund, frustrated with paper-based processes while working at ICA, co‑founded Storesprint, a digital platform for store‑floor staff. The solution now serves almost 1,000 stores, and with support from a Norwegian giant, the company aims to become the leading player in the Nordics and Northern Europe, targeting 5,000 stores in the coming years.
Swedish e‑commerce company Haypp Group, behind Snusbolaget, signed a 400 million SEK credit facility with Danske Bank to fund future growth without raising its overall debt level.
Lyko now offers a 30‑minute delivery service for cosmetics and even sex toys via Wolt, turning beauty products into fast‑food‑style orders. The partnership was discussed with Lyko founder Rickard Lyko and Wolt’s Linda Fors, covering integration, margins, climate impact and the impulse‑driven buying behaviour.
Resort founder Carl von Wachenfeldt has been appointed as the chief executive officer of Mustig Produktion, succeeding Mauri Hermundsson who was looking for a capable leader. The new CEO said, “We clicked.”
Swedish property billionaire Erik Selin is injecting tens of millions of kronor into Din Bostad, a new platform aiming to challenge the dominant Swedish property portal Hemnet.
Swedish AI startup Solva, founded by a trio of entrepreneurs with experience scaling well‑known tech companies, has closed a financing round of just over 57 million SEK, backed by Y Combinator and startup legend Paul Graham.