Lexroom, an Italian artificial intelligence company focused on the legal sector, has launched “lex,” an AI-powered personal assistant for lawyers accessible through WhatsApp. The release marks a significant expansion for the startup, which recently completed a $50 million Series B funding round and acquired Bulgarian legal-tech firm Praven Intelekt.
The new assistant is now entering closed beta testing across five European markets, representing Lexroom’s latest move to embed AI capabilities directly into lawyers’ existing workflows. Rather than requiring users to access a separate platform, lex operates within WhatsApp, one of the world’s most widely used messaging applications.
Strategic Expansion Through Acquisition and Funding
The launch builds on recent momentum for Lexroom. Two months prior to introducing lex, the company completed its acquisition of Praven Intelekt, bringing additional technical expertise and capabilities to its platform. The Bulgarian firm’s integration appears designed to strengthen Lexroom’s AI infrastructure ahead of the broader market rollout.
The $50 million Series B round was led by Left Lane, with participation from Base10 Partners, Eurazeo, Acurio Ventures, Entourage, and View Different. The funding reflects investor confidence in Lexroom’s approach to automating legal work through artificial intelligence.
Shifting From Reactive to Proactive AI
According to Paolo Fois, Co-founder and CEO of Lexroom, the new tool represents an evolution in how AI assists legal professionals. “AI is finally becoming proactive. With lex, it goes from answering your questions to working for you,” Fois stated.
This positioning suggests that lex is designed not simply to respond to queries but to anticipate tasks and perform work autonomously on behalf of lawyers. The WhatsApp integration allows this functionality to reach users through a platform they already use daily, potentially reducing friction in adoption compared to traditional enterprise software.
The closed beta phase across five European markets provides Lexroom with an opportunity to test the assistant’s capabilities and gather feedback before a wider release. This measured approach is common in legal technology, where accuracy and reliability are essential given the high-stakes nature of legal work.
Positioning in a Competitive Market
Lexroom’s expansion reflects the broader trend of artificial intelligence entering the legal sector. Startups across Europe and beyond have been developing AI tools aimed at automating document review, legal research, contract analysis, and administrative tasks. The legal profession has historically been slower to adopt technology compared to other sectors, making any successful implementation noteworthy.
The company’s focus on accessibility through WhatsApp and its emphasis on automating rather than merely assisting legal work differentiates its approach within the competitive landscape of legal AI startups emerging across the European startup ecosystem.