Exhibitly, a Ghent-based EventTech startup, has closed a €1.4 million ($1.51 million) pre-Seed funding round to accelerate the development and international expansion of its artificial intelligence-driven event personalisation platform.
The funding round was led by New School VC, with participation from 100IN, Allusion Ventures, and angel investors Louis Jonckheere, Jeroen De Wit, Pieter Vanermen, and Tanguy Serraes. The company, founded in 2025, plans to deploy the capital to expand its team from three to seven people, further develop its core product, and accelerate its rollout across international markets.
Addressing a Gap in Event Marketing
Exhibitly’s platform tackles a fundamental inefficiency in how event organisers present themselves online. The startup’s core thesis centres on the observation that traditional event websites deliver identical experiences to all visitors, regardless of their background, interests, or relevance to the event.
According to Hendrik Franck, co-founder and CEO, “An event website is an organiser’s most important marketing asset, yet it delivers the same generic experience to every visitor. A Fortune 500 CEO and an intern see exactly the same content, despite having completely different priorities. If visitors can’t quickly see why the event matters to them, they leave.”
The platform uses AI to create personalised web experiences that adapt content and messaging based on visitor characteristics and behaviour, helping attendees quickly identify relevance and value. This approach has demonstrated measurable results: Exhibitly reports that its solution drives conversion rates 10 to 20 times higher compared to standard event websites.
Early Traction and Market Validation
Despite its recent founding, Exhibitly has already achieved notable market validation. The company reports signing 114 events globally to its platform and has reached cash flow positive status—a significant milestone for a pre-Seed stage startup that underscores the commercial viability of its offering.
The funding announcement reflects growing investor confidence in EventTech solutions that leverage artificial intelligence to enhance attendee experiences and improve business outcomes for event organisers.
Broader European Context
The funding round illustrates Belgium’s emerging strength in AI-powered SaaS solutions, particularly within specialised verticals such as event management. Ghent, home to several technology ventures and digital innovation initiatives, continues to attract venture capital interest for early-stage founders tackling specific industry challenges with machine learning technology. As European EventTech companies increasingly compete on the sophistication of their digital platforms, investments in AI-driven personalisation represent a notable trend in how the sector is evolving to meet organisers’ demands for measurable conversion improvements and attendee engagement metrics.