Storesprint, a Swedish SaaS platform designed to digitize workflows for retail store employees, has secured investment from a major Norwegian company to fuel its expansion across the Nordic region and Northern Europe.
The startup was founded by Fabian Haglund, who previously worked at ICA, one of Scandinavia’s largest retail chains. During his time on the shop floor, Haglund identified inefficiencies stemming from paper-based processes and saw an opportunity to modernize how store staff manage their daily operations. This observation became the catalyst for developing Storesprint, a digital platform aimed at streamlining communications and task management for retail workers.
From Frustration to Market Traction
Since its launch, Storesprint has gained significant traction within the retail sector. The platform currently serves almost 1,000 stores, demonstrating clear market demand for digitized store-floor operations. This adoption rate reflects growing recognition among European retailers that modernizing staff workflows can improve efficiency and reduce operational friction.
The backing from the Norwegian company signals confidence in Storesprint’s business model and growth potential. While specific investment details remain undisclosed, the support underscores the attractiveness of retail technology solutions that address practical pain points experienced by store employees across multiple countries.
Ambitious Nordic Expansion Plans
With this fresh capital, Storesprint is positioning itself to become a dominant force in the retail technology space across Northern Europe. According to Haglund, “My goal is to establish us as the biggest player in the Nordics and Northern Europe with 5,000 stores in the coming years.” This target represents a five-fold increase from the company’s current footprint, reflecting confident but achievable growth aspirations.
The timing of the investment aligns with accelerating digital transformation in Nordic retail. Large chains and independent store operators increasingly recognize the competitive advantages of modernizing internal systems, particularly in managing staff coordination and operational visibility across multiple locations.
Broader Nordic Tech Momentum
Storesprint’s funding reflects the broader strength of the Nordic startup ecosystem, particularly in B2B SaaS solutions targeting mature industries. The region has established itself as a hub for enterprise software companies that solve specific operational challenges for established business sectors. Sweden and Norway in particular have produced numerous software companies that have achieved significant scale by focusing on practical, industry-specific applications rather than consumer-facing products.
This investment demonstrates that European retail technology remains an active area for venture backing, especially when solutions address tangible operational inefficiencies. As retailers across Northern Europe face labor challenges and cost pressures, digital tools that enhance store-level operations are increasingly viewed as essential infrastructure rather than optional upgrades.